AdvisorEngine® delivers enhanced portfolio management technology, further strengthening its end-to-end wealth management platform


Standout features include industry-leading custodian integrations, purpose-built workflows, and data visualizations tailored to key practice roles

TAMPA, Fla. March 14, 2023–(BUSINESS WIRE)–AdvisorEngine® unveiled enhanced portfolio management capabilities at the Technology Tools for Today (T3) conference, creating a compelling option for investment advisory firms looking to improve their wealth management technology.

The portfolio management suite brings together performance reporting, rebalancing and fee billing capabilities, delivering analytics for portfolio insights, streamlined processing and clear insight into performance at all levels of a household and portfolio.

AdvisorEngine leverages MX direct custodian data, DST Fan Mail™ and data aggregation to provide advisors with a true portrait of their client’s assets and liabilities, including the ability to track and report managed and unmanaged assets.

The platform addresses the biggest issues faced by multi-custody wealth management firms. AdvisorEngine technology acts as a unifying layer, simplifying and harmonizing daily tasks across multiple depot systems into a single experience – saving organizations countless hours and reducing costs.

“The modern advisor needs an accurate understanding of performance dynamics and wealth data in one place,” said Rich Cancro, CEO of AdvisorEngine. “Our suite of portfolio management capabilities unifies workflows and provides solid insights across your practice.”

“Our priority is to provide a harmonized process,” added Cancro. “Whether it’s digital client onboarding, account management or portfolio management in the big institutions, we do all the heavy lifting.”

Highlights of AdvisorEngine functionality:

  • Data and workflow integrations: Continually expanding connectivity with industry administrators and data providers, most recently DST Fan Mail™

  • Performance Reports: Intuitive performance reporting with benchmarks combined with household views across custodians and robust configurability

  • Billing: Press one button and generate all the files you need to deliver to any custodian and quickly bill and reconcile multiple accounts

  • Rebalancing options: As soon as orders are generated, they are automatically forwarded to the custodian banks via a FIX interface without the need for files to be uploaded or downloaded

  • Account management: Easily track customer activity, switch between multiple accounts with one click, and get alerts when accounts need attention

  • Customer Portal: Advisors’ clients see all their activities and assets from all custodians in one place; dynamic portfolio reporting allows advisors to demonstrate their value with every interaction

  • Data visualizations: At-a-glance dashboards that can be tailored for business leaders, operations staff, or consultants

The platform automatically processes actions, maps disparate transaction codes into a unified framework, provides relevant information to custodians, validates data entry, and limits Not In Good Order (NIGO) issues.

AdvisorEngine’s specially designed workflows provide users with clear and repeatable steps. Advisors and operations professionals can onboard clients, manage cash and rebalance portfolios in one place, regardless of where the underlying accounts are held. If enabled by the Advisor, clients can also act directly in the Client Portal to complete important tasks across multiple accounts, such as: B. Initiating money transfers.

These latest enhancements leverage the same modern open technology architecture and design thinking approach used to transform Junxure CRM into AdvisorEngine CRM®.

“The continued development of our capabilities comes from three strengths that we possess,” said Craig Ramsey, AdvisorEngine’s chief operating officer. “Our long-standing relationships with custodians, which continue to deepen, the data base of our technology platform and the product design expertise of our team.”

About AdvisorEngine®

AdvisorEngine supports financial advice that is personal, scientific and beautiful. Its wealth management technology platform uses intelligent automation to modernize the advisor experience (AX), business operations experience (BX) and client experience (CX). Features include CRM, a portfolio management suite, and a client portal.

Based in New York, NY and Raleigh, NC, the AdvisorEngine team strives to fulfill six ideals through their work: Camaraderie, Clarity, Curiosity, Creativity, Overcoming and Celebration.

AdvisorEngine is a wholly owned subsidiary of Franklin Resources, Inc., a global investment management organization with subsidiaries operating as Franklin Templeton serving clients in over 155 countries. For more information, please visit beraterengine.com and keep following us LinkedIn, Twitter And Facebook.

About Franklin Templeton

Franklin Resources, Inc. [NYSE:BEN] is a global investment management firm with subsidiaries trading as Franklin Templeton serving clients in more than 155 countries. Franklin Templeton’s mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Through its dedicated investment managers, the firm offers specialization on a global scale and brings extensive capabilities across fixed income, equities, alternative investments and multi-asset solutions. With offices in more than 30 countries and approximately 1,300 investment professionals, the California-based firm has more than 75 years of investment experience and approximately $1.4 trillion in assets under management as of February 28, 2023. For more information, please visit franklintempleton.com and follow us on LinkedIn, Twitter and Facebook.

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Suleman Din

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