AfterShip introduces Personalization as a launch partner for Shopify Checkout Extensibility to offer new upsell and cross-sell solutions


The new e-commerce product helps Shopify Plus merchants increase sales and increase AOV by up to 25% per order

AUSTIN, TX, March 8, 2023–(BUSINESS WIRE)–AfterShip, the industry-leading customer experience platform for e-commerce, today announces the launch of a new upsell and cross-sell solution for Shopify stores. AfterShip Personalization provides onsite offers on the Product, Cart, After Purchase, and Checkout pages and is available to Shopify Plus merchants only.

AfterShip Personalization is one of the first Shopify Checkout Extensibility Launch Partners to offer the new Checkout Extension. It’s available in all 170+ countries where Shopify operates. With personalization, brands can increase sales and increase average order value (AOV) by up to 25% per order.

The new product supports all Shopify themes, including the most popular ones – Debut and Dawn – and other custom themes. Powered by artificial intelligence (AI), AfterShip Personalization leverages shopper behavior with a cookieless data tracking method, eliminating the need for shopper to accept cookies on their devices. The premium offering offers the following features:

  • Eliminates coding when editing checkout pages; Now, merchants simply configure the page, enable upselling and cross-selling, and drag and drop for different positioning

  • Optimizes effort and reduces complicated manual product selection with automatic AI-driven recommendations for complementary products

  • Offers flexible merchandising rules in real-time, increasing efficiency for companies with multiple SPUs and allowing them to promote products as needed

  • Creates a better user experience during the checkout process without interruptions, resulting in fewer abandoned carts

  • Ensures GDPR compliance for Shopify merchants that offer the highest level of care for customer privacy

AfterShip Personalization features a powerful AI-driven recommendation engine that supports 12+ recommendation types; This gives buyers real-time recommendations. The new product equips merchants with various promotional tools for added convenience, such as countdown timers, discount codes, free shipping bars and more. With these features, Shopify merchants can easily increase their sales by at least 2-5%.

Customers will also enjoy a smoother online shopping experience from merchants using AfterShip Personalization. Without this tool, checkout changes often result in page refreshes, disruption in shopping behavior, and a reduction in conversion rates. With personalization, the checkout is not interrupted. In addition, the style detection automatically reflects the store’s style, including the font, color, button shape, etc. to provide customers with a seamless and consistent experience.

“Our personalization team understands user pain points throughout the checkout process, which is why we equip our digital merchants with the best products to overcome them,” said Andrew Chan, co-founder and CPO at AfterShip. “Our partnership with Shopify offers eCommerce businesses a powerful solution to streamline their checkout and purchasing efforts and enable a stronger upsell and cross-sell strategy to increase AOV and conversion rates.”

AfterShip Personalization is now available through the Shopify App Store: For more information on AfterShip personalization, visit

About AfterShip

AfterShip’s customer experience platform inspires loyalty and engagement for global e-commerce brands and retailers. With a full software suite that covers the entire customer journey – from email automation solutions, SMS marketing and product reviews to shipment tracking, returns management, estimated delivery dates and multi-carrier shipping, AfterShip helps brands bridge the customer journey to improve at every step. With more than 14,000 customers, AfterShip is used by industry giants like eBay and Yahoo, as well as iconic brands like TOMS, Kylie Cosmetics, YETI and Harry’s. Recognized by Business Insider as a Retail Technology Power Player, AfterShip integrates with over 1,000 carriers worldwide, enabling top retailers and Fortune 500 companies to generate additional revenue, reduce operational costs and improve CX. Learn more at

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Amy Eury
Head of Public Relations

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