Long gone are the days when Facebook mainly presented light-hearted status updates and cute cat videos. Now Facebook is used to promote products, sell goods and fill vacancies. According to NerdWallet, 1.79 billion people use Facebook and spend an average of 40 minutes a day on the platform. For companies, this represents a great opportunity to find and attract potential job seekers.
Our simple guide will show you how to post a job on Facebook for free in just 3 simple steps. Here’s how you can start using Facebook to find qualified candidates today.
NOTE: As of February 22, 2023, Jobs on Facebook will be closed. After this date, the service will no longer be available on the Facebook app or websites.
1. Sign in to your Facebook account
To post a job on Facebook, first log in to your Facebook business account.
If you have a Facebook business page, you must create one before you can post a job on Facebook. To do this, log into your personal Facebook account. From there, navigate to the top right corner and select the menu icon. In the drop-down menu that appears, go to the “Create” column and select “Page”. From there, follow the prompts to fill in all the required information and create your Facebook Business Page.
2. Go to Manage Jobs and click Create Job.
From your LinkedIn Page dashboard, go to the left sidebar and locate the option titled “Manage Jobs.” Click on this tab. The following screen allows you to manage past and current job postings (if any). To post a new job, click the blue “Create Job” button at the top of the screen.
3. Add details about the job
After clicking Create Job, enter details about the job in the fields that appear in the left sidebar. Fields include job title, full-time or part-time, and job description. You can also add location, salary, benefits, and schedule information.
The information you enter will be displayed in a preview of the job posting on the right side of the screen. This shows you how the job posting will look to users after you publish the job posting.
This is your chance to tell users about the job and your company, so take your time with this step. Get creative to stand out from the crowd. You can ask employees what they like about the job and include that information in the job posting. Choose an engaging photo that will capture the interest of potential candidates and consider adding a video to the job posting as well.
If you are satisfied with the information provided and the presentation of the job advertisement, click on “Next”.
Select whether you want the job posting to appear only in the Facebook jobs section or also on your company’s Facebook page by ticking the appropriate boxes.
Click Post and voilà! – Your job advertisement will be published on Facebook.
What to do after posting a job on Facebook
As with any social media platform, part of Facebook’s job posting comes from the network effect. Once the job is posted on Facebook, encourage your employees to share the post with their networks and like the post as well. That “thumbs up” button can go a long way in finding your next new hire.
After sharing it with your network, you should check the job posting regularly. If there are applicants, you should reply to them in a timely manner. If you’re not getting the candidates you want for the job, consider optimizing the job posting. You can do this by clicking on the “Manage Jobs” tab when you are in your Facebook business account.
Once you have filled the position or your hiring needs have changed, you can close the job posting from the Manage Jobs tab. Visitors to your company’s Facebook Page and the Facebook Jobs platform will no longer see the job posting, but it will remain visible to Page admins to edit or renew.
Cost of posting a job on Facebook
You can post a job on Facebook for free, but many users choose to boost their job ad so that more users see it as an ad. When you decide to promote your job ad, add a budget for the ad, with pricing based on a pay-per-click model.
How to boost your job posting on Facebook
If you’d like to boost the job posting so you get more qualified candidates, go to your company’s Facebook Page and click Ad Center at the bottom of the left sidebar. Then click the Create Ad button in the right sidebar.
Click on “Apply post” and select the job posting that you would like to apply.
Next, define your target group for the job posting. You can target audiences based on geographic location, interests, education, and other criteria. This will help you focus on the type of candidate you are looking for for that particular job.
Set the duration and budget for the sponsored job posting and click Apply Now.
