If Meghan Markle revives her blog The Tig, what would that look like?


COMMENT: The news that Meghan Markle might be reviving her lifestyle blog, The Tig, quickly sent shock waves through the media world.

Panicked pop culture enthusiasts balked at the possibility, unsure of how The Tig will change the media landscape – will Prince Harry write a skincare column sponsored by Elizabeth Arden? Would Meghan let us in on the soulless chic of her Montecito Palace? Has anyone listened to Archetypes?

After Meghan shut down The Tig in 2017, she filed with the US Trademark and Patent Office, sparking rumors that she could create a “remastered” version that would compete with the likes of Gwyneth Paltrow’s Goop, given Meghan’s popular themes like z Meghan’s Dog, Meghan’s Avocado Toast, Meghan’s “Badass Reading List” and Meghan’s Self Love.

Meghan is also rumored to be delivering her own version of a classic agony aunty column, which will presumably delve into topics similar to: “What to do when the Queen Consort converts your living room into another bedroom even though she’s already 16 inches in her.” House,” “How to Respond When Tyler Perry Starts Asking About Rent,” or “How to Time Beyoncé’s Text Messages So They Can Be Featured in His Netflix Special.”

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We know from Harry, who takes the “tell-all” far too literally in The Tell-All Memoir, that the pair aren’t afraid to share too much.

But Meghan may need to show more sensible editorial skills in her new era as a journalist.

Meghan Markle founded and ran the popular lifestyle blog The Tig in her days before joining the British royal family.

Meghan Markle/TheTig

Meghan Markle founded and ran the popular lifestyle blog The Tig in her days before joining the British royal family.

Previous “Relatable-AF” stories from The Tig seem to focus solely on how much Meghan loves her dogs, how much she loves wine, and how much she loves dark chocolate.

It’s a cozy space that seems to up the zombie prose of a yoga teacher’s Instagram caption – eat chocolate, drink wine and don’t forget to vote!

But how will The Tig ensure its relevance in 2023? You can check out her original editor’s letter for a glimpse, a letter in which Meghan implores us all: “Keep finding those Tig moments of discovery, keep laughing and taking risks and stay” the change you want to see in the world”. .

Well, I don’t know what a “Tig moment of discovery” means, but I do know that last part is a quote from Nelson Mandela, not Meghan – but let’s not belittle all the changes the late The Tig once contributed to our world.

The word “Tig” refers to Tignanello, the wine brand that enabled Meghan to “get” wine and became her epitome of suddenly understanding.

Meghan herself described the original blog as her “amazing community,” her “passion project,” and her “little engine that could,” and if that doesn’t deserve comparisons to one of the greatest political leaders of the 20th century, I don’t know what would.

The Daily Mail, notoriously Meghan’s harshest critic, has already shadowed the new revival with the most passive-aggressive use of quotation marks ever seen, courtesy of the caption: “Meghan seems poised to bring her ‘hit’ wellness blog back.”

So is there potential for Meghan to follow in Gwyneth Paltrow’s Goop-like footsteps? Because let’s face it, The Tig is like Goop for people who have Life, Laugh, Love stitched onto their pillows. It’s Goop for those who like a sticker of the Eiffel Tower. It’s Goop for those who can’t move for Keep Calm and Carry On Merch. It’s basically Goop for Meghan Markle.

Meghan Markle shut down her lifestyle blog, The Tig, when she married Prince Harry.  Now it's making a comeback.


Meghan Markle shut down her lifestyle blog, The Tig, when she married Prince Harry. Now it’s making a comeback.

Well, you can’t blame Meghan for having to make money — let’s get the bread GIRLBO$$! — but while one can admire how she and Harry took off from the royal sucker, it’s a shame for the rest of us that their income all stems from this tale of weaning and the sucker’s response.

Let’s face it, I’ll eat my words once The Tig’s IPO hits $1 billion, which will likely come thanks to record sales of Meghan’s new lines of scented candles, which are expected to smell like Harry’s famously non-bald ginger locks.

Expect more canine content from Meghan's revival of The Tig.


Expect more canine content from Meghan’s revival of The Tig.

So serve yourself some avocado toast and slip into a Lululemon – we’re on the long road to Tigdom now. The Tig will rule over Montecito, and soon there will be three of them in this relationship, Meghan, Harry and The Tig (four if you count The Daily Mail, which poring over the blog line by line).

Let’s look forward to many more Tig discovery moments, and don’t forget the red wine and dark chocolate. You will need it.

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