eCommerce
Increasing internet penetration, access to smartphones and disposable income are strengthening the sector

Dublin, Feb. 20, 2023 (GLOBE NEWSWIRE) — The Asia Pacific B2C E-Commerce Market Opportunities Databook – 100+ KPIs on E-Commerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share of Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics – Q1 2023 Update” was added to the report ResearchAndMarkets.com Offer.
According to the publisher, the Asia-Pacific B2C e-commerce market is expected to grow at an annual rate of 7.46% and reach US$3,758.4 billion in 2023. Driven by increasing access to smartphones, growing internet penetration and increasing disposable income, the e-commerce industry continued to register strong growth in Asia Pacific region in 2022 and the trend is expected to continue in the next three to four continue for years. Ecommerce players are expanding into new product categories to add value to their customers while increasing revenue per user.
The year-end holidays resulted in strong order volume for companies in a country like India. In Southeast Asia, e-commerce marketplace sellers have seen strong revenue growth as the shift to online sales channels increases. Factors such as on-time completion rate and prompt customer service have also supported the uptick in online shopping across the region. While rising inflation and the cost of living are expected to have short-term impacts on market growth, the long-term prospects for the Asia-Pacific B2C e-commerce industry remain strong.
China’s B2C e-commerce sector is expected to see strong order volume in the first quarter of 2023
China has one of the largest e-commerce markets in Asia Pacific. In the first quarter of 2023, the sector will be driven by the outbreak of the pandemic and the New Year sale event and is therefore expected to see strong growth during this period.
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To capitalize on the New Year shopping trend, many leading players such as JD.com have already launched their Chinese New Year Sale events by announcing huge discounts on consumer electronics products, among others. Besides the New Year shopping season, strong order intake is also expected for the e-commerce market due to the ongoing outbreak of Covid-19 in the country.
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The macroeconomic factors have influenced the growth rate of players like Alibaba. This, coupled with regulatory scrutiny, has resulted in declining valuations of these companies. However, the long-term prospects for the industry remain positive. Social commerce players like Pinduoduo and TikTok are expected to support industry growth over the next three to four years.
The Chinese e-commerce and social commerce companies are also expanding their presence in the global market to capitalize on the booming B2C e-commerce space. The trend is expected to continue over the next three to four years.
Businesses are seeing strong growth in the Southeast Asian market amid rising online shopping trends
Online marketplaces have seen strong growth in order volume and customer acquisition in Southeast Asia in 2022. The growing trend of online shopping has resulted in retailers seeing strong sales growth.
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In December 2022, Shopee, one of the leading e-commerce marketplaces in Southeast Asia, announced that its sellers in Malaysia had seen sales growth of 25%. More than 145,000 sellers achieved a growth rate during the 12-month period ended September 2022. Improved customer support and on-time fill rate have helped Shopee sellers increase their order volume in the country.
With the growing market size and increasing competition, some companies are even looking to expand their presence in more e-commerce categories in the region. For example,
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In December 2022, Robinhood, the Thailand-based e-commerce platform, announced it was expanding into four new segments, including supermarkets, delivery, transportation and travel. The expansion is part of the company’s strategy to become a super app. With over 3.2 million users, the expansion will enable the company to further accelerate its growth.
In the short to medium term, the publisher expects the online shopping trend to continue to accelerate in the Southeast Asia region, thereby supporting the growth of these players over the next three to four years.
Tier II, III and IV cities are driving the growth of e-commerce market in India
India is one of the largest consumer markets in the world and not only in the Asia-Pacific region. With majority of the population living in Tier II, III and IV cities, consumers in these cities are driving the growth of India’s e-commerce market. Easy access to products in the underpenetrated marketplace has turned many offline shoppers into online shoppers.
In addition, investments in logistics services have enabled e-commerce players to reach more rural and remote areas, boosting order volume for e-commerce marketplaces. The growth of social shopping has also seen higher penetration in Tier II, III and IV cities of India in recent years and the trend is expected to continue over the next three to four years.
The mid- to long-term growth story of B2C e-commerce industry in Asia Pacific promises to be attractive. B2C e-commerce is expected to grow steadily during the forecast period, registering a CAGR of 6.39% between 2023 and 2027. B2C e-commerce gross merchandise value in the region will grow from US$3,497.3 billion in 2022 to US$4,815.5 billion in 2027.
This report provides a detailed data-centric analysis of B2C e-commerce market dynamics, covering 100+ KPIs in Asia Pacific region. It describes market opportunities in key B2C verticals – retail, travel and hospitality, online grocery service, media and entertainment, healthcare and wellness, and technology products and services. It offers market shares from key players in major verticals, as well as distribution channels (Platform to Consumers, Direct to Consumers, Consumer to Consumers).
The report also covers niche trends such as market size by live streaming engagement model and cross-border shopping. It also covers the share of e-commerce spend by operating system, device (mobile vs. desktop), and city.
Along with a detailed data-centric analysis, this report offers analysts’ commentary on the major trends, drivers, strategies and innovations in the Asia-Pacific B2C e-commerce industry.
This title is a bundled offering that combines 14 reports covering regional insights as well as data-centric regional and country-level analysis:
1. Asia-Pacific B2C E-Commerce Market Opportunities Databook (2018-2027)
2. Australia B2C E-Commerce Market Opportunities Data Book (2018-2027)
3. Bangladesh B2C Ecommerce Market Opportunities Databook (2018-2027)
4. China B2C E-Commerce Market Opportunities Data Book (2018-2027)
5. India B2C Ecommerce Market Opportunities Databook (2018-2027)
6. Databook on B2C E-Commerce Market Opportunities in Indonesia (2018-2027)
7. Japan B2C Ecommerce Market Opportunities Databook (2018-2027)
8. Databook on B2C E-Commerce Market Opportunities in Malaysia (2018-2027)
9. Databook on B2C E-Commerce Market Opportunities in Pakistan (2018-2027)
10. Philippines B2C Ecommerce Market Opportunities Databook (2018-2027)
11. Singapore B2C Ecommerce Market Opportunities Databook (2018-2027)
12. South Korea B2C Ecommerce Market Opportunities Databook (2018-2027)
13. Thailand B2C E-Commerce Market Opportunities Data Book (2018-2027)
14. Databook on B2C E-Commerce Market Opportunities in Vietnam (2018-2027)
Scope
This report provides a detailed data-driven insight of the B2C E-Commerce industry, covering various segments and highlighting areas of interest in verticals of the industry. Additionally, it provides a comprehensive understanding of market dynamics and future projections.
B2C e-commerce market size and future growth dynamics
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Gross merchandise value trend analysis
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Trend analysis of average value per transaction
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Trend Analysis of Gross Merchandise Volume
B2C E-Commerce Market Share by Major Players
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Retail Shopping Ecommerce Market Share by Major Players (20+ Players)
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Ecommerce Travel Market Share by Major Players (20+ Players)
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Food Service Ecommerce Market Share by Major Players (20+ Players)
B2C Ecommerce Market Size and Forecast by B2C Ecommerce Segment (Gross Merchandise Value Trend Analysis, 2018-2027)
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Retail (breakdown by Clothing, Shoes & Accessories, Health, Beauty & Personal Care, Food & Beverage, Appliances & Electronics, Home Improvement, Books, Music & Video, Toys & Hobbies, Auto)
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Travel & Hospitality (Breakdown by Air Travel, Train & Bus, Taxi Service, Hotels & Resorts)
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Online Food Service (Breakdown by aggregator, direct to consumer)
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Media & Entertainment (Breakdown by Streaming Services, Movies & Events, Theme Parks & Gaming)
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Healthcare and Wellness
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Technology Products and Services
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other segments
B2C E-Commerce Market Size and Forecast by Retail Sales Channel
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platform for consumers
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Straight to the consumer
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consumer to consumer
B2C e-commerce market share by travel and hospitality distribution channel
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Market share by travel and hospitality distribution channel
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Aggregator App – Gross Merchandise Value Trend Analysis
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Direct to Consumer – Gross Merchandise Value trend analysis
B2C E-Commerce Market Size and Forecast by Online Food Service Distribution Channel
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Aggregator App
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Straight to the consumer
B2C E-Commerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)
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Website based
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live streaming
B2C E-Commerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)
B2C E-Commerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)
B2C E-Commerce Market Size and Forecast by Operating System
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iOS/macOS
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Android
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Other operating systems
B2C E-Commerce Market Size and Forecast by City
B2C E-Commerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)
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Credit card
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debit card
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Bank Transfer
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prepaid card
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Digital and mobile wallet
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Cash
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Other digital payments
companies mentioned
For more information about this report, visit https://www.researchandmarkets.com/r/2dpauj-pacific-b2c?w=12
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