• Naming for global snacking company Kellanova
  • Well-known grain business in North America WK Kellogg Co
  • The Kellogg’s brand remains on product packaging from both companies around the world

BATTLE CREEK, Mich., March 15, 2023 /PRNewswire/ — Kellogg Company (NYSE: K) today announced the names of future businesses it will create through its proposed separation into two industry-leading, publicly traded companies focused on global snack foods and North American cereals. The names will take effect in connection with the spin-off of the North American cereal business, which the Kellogg Company plans to complete by the end of 2023. While company names will change upon the completion of the spin-off, the “Kellogg’s” brand will remain on both companies’ product packaging worldwide.

The North American cereal business will be called WK Kellogg Co.  WK Kellogg Co will be an iconic food company in the US, Canada and the Caribbean.

Global snacking, international cereal and pasta business, plant-based foods and North American frozen breakfast business are named Kellanova. Kellanova will be a global snacking powerhouse with a portfolio of iconic world-class brands including Pringles, Cheez-It, Pop-Tarts, Kellogg’s Rice Krispies Treats, MorningStar Farms, Incogmeato, Gardenburger, Nutri-Grain, RXBAR, And Eggo. Kellanova will also manage a number of popular international cereal brands including Kellogg’s, Frosties, Zucaritas, Special K, Krave, Miel Pops, Coco Pops, And Crunchy nutamong other.

“The Kellanova name signals the company’s ambition for the future and builds on the strong brand equity and heritage built over the past 117 years as the Kellogg Company,” said Kellogg Company Steve Cahillane, Chairman and Chief Executive Officer of the Kellogg Company and future Chairman and Chief Executive Officer of Kellanova. “The ‘Kell’ openly acknowledges our enduring association with the Kellogg Company, while ‘anova’, combining the ‘a’ and the Latin word ‘nova’, meaning ‘new’, signals our ambition to continually innovate as the next company Evolve generation, global snack powerhouse. The Kellanova logo retains the Kellogg Company’s iconic “K” to consciously connect to our heritage and the strong foundation that has brought us to where we are today. The forward-curved and elongated “v” embodies ours Forward momentum as we embark on this next chapter.”

The North American cereal business is named WK Kellogg Co. WK Kellogg Co will be an iconic food company in the US, CanadaAnd Caribbeanwith a heritage of innovation and more than a century of operational success, driven by its portfolio of popular, world-class brands that have delighted consumers for more than a century, including Kellogg’s, Frosted Flakes, Froot Loops, Mini Wheats, Special K, Raisin Bran, Rice Krispies, Corn Flakes, Kashi, And bear naked.

“The WK Kellogg Co name honors the legacy of founder WK Kellogg and celebrates his spirit of innovation and entrepreneurship. At the same time, we look ahead and focus on driving the company into the future. We’ve eliminated the use of periods in the name to signal the beginning of a new, unwritten chapter,” he said Gary Pilnikdesignated Chief Executive Officer of WK Kellogg Co. “The logo itself is derived from Mr. Kellogg’s iconic signature. old start-up taking Mr. Kellogg’s original company to new heights.”

With the help of collaborators, Kellogg undertook a thorough process to create names that would maintain a strong connection to its heritage while capturing both the spirit and ambition of each company’s portfolio and evolution. Kellogg invited employees from around the world to submit company name suggestions, along with thoughts on what they hope to transfer from the Kellogg Company to any company. Nearly 1,000 employees submitted more than 4,000 name suggestions, along with qualitative feedback. Approximately 20% of the employees who submitted names suggested a variant of “WK Kellogg” for the North American company name “WK Kellogg Co.” Employee names containing “nova” inspired the name of the global snack company “Kellanova”.

Cahillane added, “The unveiling of the names for the global snacking and North American cereal businesses is an exciting milestone for both companies as we work towards unlocking their full potential as standalone companies. We believe that once the spin-off is complete, both companies will be better positioned to focus on executing their distinct strategic priorities with increased agility and operational flexibility, realizing enhanced prospects for profitable growth, and shaping distinctive corporate cultures, each in the are rooted in strong values ​​of the Kellogg Company.”

Kellanova is traded on the New York Stock Exchange (NYSE) under the ticker symbol “K”. Ticker and stock information for WK Kellogg Co will be announced in the coming months.

The company will continue to provide information about the split of Kellogg into two independent companies, if appropriate. A dedicated website with ongoing information on the separation is available at

About Kellogg Company

At Kellogg Company (NYSE:K), our vision is a good and just world, where people are not just fed, they are fulfilled. We create better days and a seat at the table for everyone through our trusted grocery brands. Our popular brands include pringles®, Cheez It®, Special K®, Kellogg’s Frosted Flakes®, pop tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, mini wheat®, kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 was almost $14.2 billion, consisting mainly of snacks and ready meals such as muesli, frozen food and pasta. As part of our Kellogg’s® With Better Days ESG strategy, we address the interconnected issues of wellbeing, climate and food security, and create Better Days for 3 billion people by the end of 2030. Visit us

Forward-Looking Statements

This press release contains a number of forward-looking statements. Forward-looking statements are predictions of future results or activities and may contain the words “expect,” “believe,” “will,” “may,” “anticipate,” “estimate,” “project,” “should,” or words or phrases of similar meaning Significance including, but not limited to: the anticipated separation of the Company’s North American grain and plant-based foods business, future operational and financial performance, product development, market position and business strategy. The viewer is cautioned not to place undue reliance on these forward-looking statements. By their nature, forward-looking statements address matters that are, to varying degrees, uncertain and involve risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may differ materially from those expressed or anticipated in such forward-looking statements. The inclusion of such statements should not be taken as a representation that such plans, estimates or expectations will be achieved. Important factors that could cause actual results to differ materially from such plans, estimates or expectations include (1) the ability to consummate the transactions described above and to satisfy the conditions attached, (2) the ability of the separate companies to succeed each as a separate public company, (3) potential uncertainty while the transactions are pending, which could affect the company’s financial performance, (4) the possibility that the transactions will not occur within the anticipated timeframe, or at all are completed, (5) the possibility that the transactions will not achieve their intended benefits, (6) the possibility of disruption, including changes in existing business relationships, disputes, litigation or unanticipated costs related to the transactions, (7) uncertainty of anticipated en financial performance of the Company or the separate companies after the closing of the transactions, (8) adverse effects of the announcement depending on or depending on the transactions on the market price of the Company’s securities and/or the financial performance of the Company, (9) evolving regulatory, regulatory and tax regulations, (10) changes in general economic and/or industry conditions, (11) actions of third parties, including government agencies, and (12) other risk factors identified from time to time in the Company’s SEC filings , including the company’s annual report on Form 10-K, periodic quarterly reports on Form 10-Q, periodic current reports on Form 8-K and other documents filed with the SEC. Copies of these filings are available online at, or upon request from the Company. The foregoing list of important factors is not exclusive. All forward-looking statements in this press release speak only as of the date of this press release. The Company undertakes no obligation to update any forward-looking statements as a result of new information or future events or developments.

The business with global snacks, international cereals and pasta, plant-based foods and North American frozen breakfasts will be called Kellanova.

SOURCE Kellogg Company

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