MikMak upgrades global e-commerce acceleration software by signing a definitive agreement to acquire Swaven


Acquisition to equip multichannel brands with MikMak 3.0, the world’s most advanced e-commerce activation and analytics platform

NEW YORK, February 22, 2023–(BUSINESS WIRE)–MikMak, the leading e-commerce acceleration platform for multichannel brands, today announced a definitive agreement to acquire Swaven, a preeminent e-commerce enablement and analytics software company in EMEA, APAC and LATAM. The merger of the two companies paves the way to MikMak 3.0, the world’s most advanced e-commerce activation and analytics platform.

MikMak is at the forefront of e-commerce acceleration with its Where to Buy product discovery and checkout solution for branded websites and media. Its breakthrough patented technology is used to support multi-retail selection and checkout within online video marketing campaigns. The acquisition of Swaven is the company’s latest advance in offering brands a full omnichannel view of their consumers.

MikMak’s strong North American retail market combined with Swaven’s international network enables an unmatched value proposition for local and global brands with more than 3000 retail integrations in over 20 industries and 80 countries. The combined global company will now serve $2.4 trillion in gross merchandise value (GMV) and expand its footprint in EMEA, APAC and LATAM markets. The acquisition solidifies the company’s position in the commerce and marketing industry with a $120 billion Total Addressable Market (TAM).

The merger of MikMak and Swaven to create MikMak 3.0 offers the company’s global consumer brand partners self-service solutions for both media campaigns and integrated solutions. It instantly makes implementation faster and easier than ever. It also offers unmatched data accuracy and scale with Retailer Direct Feeds, allowing brands to know exactly how their marketing channels across search, social, video, display, influencers, and more are driving directly attributable sales.

“To navigate the ever-changing and fragmented e-commerce and media ecosystem while driving profitable growth, brands need to harness all consumer signals from around the world in one place. MikMak and Swaven helped us make this possible at Remy Cointreau,” said Rich Sileo , Vice President – eCommerce at Remy Cointreau.

“Understanding the customer journey and how it differs by region, retailer and media platform is invaluable to COTY. Given the success we’ve had with MikMak in the US market, we encouraged them to explore their skills globally, which led to them meeting Swaven. The eCommerce, media and website data that MikMak and Swaven combine globally will create limitless opportunities,” said Kevin Shapiro, COTY’s Senior Vice President US Marketing – Consumer Beauty.

MikMak 3.0, expected early this summer, will enable more advanced analytics and direct integrations with multiple third-party data visualization, analytics, and product information management (PIM) platforms. Additionally, the shopping experience is enhanced with features like embedded ad units and built-in coupons, making the checkout process faster.

“Today’s leading brands want a single platform for e-commerce enablement and analytics across all of their media channels and brand websites around the world. You want the most robust inventory and sales record affecting over 3000 retailers worldwide. They want a platform that is so easy to use that they never have to involve IT. You want top-notch customer support with the option to do everything yourself. They want all of this in the name of profitable brand growth,” said Rachel Tipograph, Founder and CEO of MikMak. “The acquisition of Swaven puts us in a better position to serve those needs. This acquisition is just the first indication of all the important innovations that planned for MikMak in 2023 as we continue to build on our trade marketing tech stack and become a global leader in the industry.”

“MikMak is the ideal partner to take our advanced technology platform to the next level. Our combined expertise and innovative solutions make us the most agile global player in our industry to adapt their digital and retail mix,” said Laurent Quatrefages, co-founder and CEO of Swaven.

Sébastien Thiberge, Co-Founder and COO of Swaven added: “Our customers are already benefiting from the combination of our companies with a ready-to-use platform. We are honored to have a partner who shares our ambition to accelerate growth and revolutionize the industry with disruptive digital technologies.”

To learn more about MikMak and what the company is doing to help multichannel brands accelerate e-commerce, please visit

About MikMak:

MikMak is the leading global e-commerce acceleration platform for multichannel brands, providing analytics and e-commerce enablement software to help product makers and CPG companies understand their consumers’ online behaviors Identify the best use of marketing dollars and increase sales.

The flagship product MikMak Insights improves marketing effectiveness, increases market share over competitors and strengthens a brand’s positioning with retailers. The MikMak Commerce product enables brands to create shopping experiences connected to over 3000 online retailers and streamline the journey to purchase through any medium, ad or website.

MikMak’s investors include Wavecrest Growth Partners, Luminari Capital and VaynerMedia.

About Swaven:

Swaven offers omnichannel where-to-buy technology and a conversion funnel management platform. It enables multi-channel consumer brands to accelerate and measure the consumer journey from any acquisition channel to purchase at online and offline retailers.

Swaven Point of Purchase (PoP) solutions easily and comprehensively integrate with all branded organic and sponsored content to accelerate sales. Marketers can also create and manage their “shoppable” campaigns completely autonomously in a self-service studio. By tracking and analyzing the entire digital conversion funnel, Swaven enables brands to identify and optimize their most profitable media mix levers.

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Media contact:
Kaitlyn Webb

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