Sheldon Cummings joins Smarsh as General Manager of the Corporate Business Unit, which includes registered investment advisors and broker-dealers
The addition of Cummings comes as these core customer segments continue to exist the growing regulatory and compliance pressures due to the Post-pandemic digital messaging explosion
Formerly COO of Mailchimp and head of sales at Intuit, he has a track record of delivering results to companies of a similar size in other industries
PORTLAND, Ore., March 14, 2023 /PRNewswire/ — Smarsh, the global leader in compliance and intelligence for digital communications, today announced the appointment of Sheldon Cummings as General Manager of the Corporate business unit. In this role, Cummings will focus on supporting the needs of Registered Investment Advisory Firms (RIAs) and broker-dealers, two market segments facing increasing compliance responsibilities in the wake of the pandemic-driven boom in workplace-related digital communications channels and platforms.
“I’m very excited to welcome Sheldon to the Smarsh team,” he said Kim Crawford Goodman, CEO of Smarsh. “Wealth management firms are a key strategic focus for Smarsh. The tightening regulatory landscape often impacts in different ways than larger, global companies. We are more committed than ever to improving their ability to easily and reliably meet their digital communications compliance needs to meet the needs of their financial advisors and their advisors’ clients. Sheldon’s vision and capabilities align perfectly with our long-term strategic goals for serving wealth management firms.”
Smarsh provides capture, archiving, and monitoring solutions for organizations in highly regulated industries such as financial services. By successfully managing billions of digital messages across a variety of platforms – including everything from email to text messaging to the growing array of workplace collaboration tools – the company helps RIAs and broker-dealers meet their stringent compliance and E – Fulfill discovery obligations.
In addition to leading the sales, marketing and customer support efforts for RIAs and broker-dealers, Cummings will lead the product and engineering teams focused on Professional Archive, Web Archive, Entreda (cyber compliance), Privva (vendor risk management ) and Smarsh Business focus solution offerings. He is also responsible for the company’s state and local government operations.
Cummings has over 25 years of experience serving small and medium-sized businesses. Most recently, he served as Chief Operating Officer for Mailchimp, leading revenue, strategy and operations across the company. Prior to Mailchimp, Cummings held dual roles as Vice President of Sales at Intuit and Chief Diversity, Equity and Inclusion Officer (CDEIO).
Previously, he held director positions in the consumer products industry, first at Kraft Foods and then at Mondelēz International. While living at Mondelēz, Cummings lived there Switzerland driven international expansion and category growth for six years Europe.
“I am honored to join Smarsh and lead our corporate business team to new heights,” said Cummings. “The volume and variety of digital messages flowing across diverse workplace and personal communication platforms is growing at an unimaginable pace every day. Financial services companies in particular need a proven industry leader to mitigate the risk associated with these communications. I look forward to working with everyone at Smarsh to provide our customers with the tools they need to meet this extraordinary, evolving challenge.”
Smarsh has more than 6,500 customers worldwide, including many global financial institutions and nine of the top 10 multinational investment banks. In addition to these enterprise businesses, Smarsh has unrivaled expertise serving US-based wealth management firms in both the RIA and broker-dealer segments.
Smarsh enables organizations to transform oversight into foresight by displaying business-critical signals across 100+ digital communication channels. Regulated organizations of all sizes rely on Smarsh’s portfolio of cloud-native solutions for capturing, storing and monitoring digital communications to help them identify regulatory and reputational risks in their communications data before those risks become fines or publicity.
Smarsh serves a global customer base that includes the leading banks North America, EuropeAnd Asia, along with leading brokerage firms, insurers and registered investment advisers, as well as state and local government agencies in the United States. To learn more about the future of communications capture, archiving and monitoring, visit www.smarsh.com.
Michael Dugan or Donald Cutler
Haven Tower group
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