Vodafone is the first telecommunications provider in Spain to launch a product marketplace | Press


  • Vodafone launches a new marketplace powered by Mirakl, the leading SaaS solution for scalable, profitable e-commerce growth. The marketplace, hosted on the My Vodafone app, allows customers, professionals and micro-businesses to buy thousands of products from more than 100 pre-vetted sellers.

  • Sellers who join Vodafone’s marketplace are supported by a dedicated Vodafone team who will guide them through the process of joining and selling on the platform.

  • Already during the pilot phase of the project, the interest in the marketplace among the sellers was high.

Madrid, March 7, 2023 – Vodafone, the largest pan-European and African technology communications company, strives to continuously deliver a unique digital experience that meets all of its customers’ needs and today announced the upcoming launch of its marketplace, which will be available before summer 2023 first Spanish telecom operator in Spain to launch such a marketplace.

eCommerce continues to grow and more specifically, growth on marketplace platforms is doubling over eCommerce as a whole. In 2021, 67% of online sales were made on a marketplace. Vodafone has also seen this growth in its e-commerce sales Every third new purchase from his wide range of electronic devices (smartphones, tablets, smartwatches) is made via the My Vodafone app.

Based on the strong customer experience, Vodafone created the Vodafone Marketplace will be uniquely positioned to anticipate customers’ needsto discover and recommend innovative products that match their preferences. Thanks to the seamless integration of the marketplace into the current My Vodafone app interface, customers can easily view, compare and buy thousands of new products from more than 100 sellers, carefully selected by a team of experts, using Vodafone’s quality and social responsibility criteria.

Vodafone has already received great interest from new sellers wanting to join the marketplace during the pilot phase. Vendors participating in the project have the Support from a dedicated Vodafone team that will guide you through the various stagesfrom onboarding to managing day-to-day marketplace operations to recommending commercial leverages to help them increase their products visibility and improve their results month after month.

Hand-in-hand with its partners Mirakl, the leading SaaS solution for scalable, profitable e-commerce growth, and Adyen, the global fintech platform chosen by leading companies, Vodafone has expanded the offering to include new product categories such as Home, Safety, Health, Urban enriches mobility, sports or toys. In addition, it has also expanded the variety of its catalog of electronic devices from leading brands, previously available only in the operator’s online store. The Vodafone Marketplace offers sellers access to an existing and loyal customer base via the online shop and the My Vodafone app.

Hisham Hendi, Director Consumer Business Unit, Vodafone Spaincommented, “Currently, our customers trust us to purchase a wide range of electronic devices thanks to the services we offer (payment in installments, mobile phone insurance, after-sales service…). With this new marketplace we will be able to respond to their needs and offer a greater choice of Offer products that can be purchased through a secure and reliable payment gateway.”

Sophie Marchessou, Executive Vice President, Customer Success B2C, Miraklcalled: “With the launch of its new marketplace based on our technology, Vodafone Spain consolidates its position as a pioneer of digital commerce in the telecommunications sector, offering its customers an exemplary online shopping experience thanks to its expanded range of products.”

My Vodafone App, the new home of Vodafone’s marketplace

The My Vodafone app has become Vodafone’s main sales channel in recent years. The My Vodafone app has accumulated as the most important pillar of Vodafone’s digital transformation strategy more than 120 million visits last year. In addition, since January of this year, all receipts have included a QR code so that customers can conveniently download the app.

The integration of the new marketplace into the My Vodafone app will solidify its position as the leading such mobile application in the telecommunications sector.

About Miracle

Mirakl is the SaaS solution chosen by leading companies worldwide to manage their marketplace and dropshipping businesses. Mirakl’s intuitive, secure and scalable technology drives profitable digital growth in all areas of commerce – from platform models to personalization and payments. Platforms are the new competitive advantage in e-commerce and market leaders such as ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, The Kroger Co., Leroy Merlin, Macy’s Inc., Maisons du Monde and Toyota Material Handling are working Join forces with Mirakl to win in the changing eCommerce landscape. Further information:

About Vodafone

As the largest pan-European and African technology communications company, Vodafone is unique in scale and transforming the way we live and work through its innovation, technology, connectivity, platforms, products and services.

Vodafone operates mobile and fixed networks in 21 countries and is a mobile network partner in 47 other countries. As of December 31, 2022, we had over 330 million mobile customers, more than 28 million fixed broadband customers and 21 million TV customers. Vodafone is the global leader in the Internet of Things (IoT), connecting over 155 million devices and platforms.

We revolutionized fintech in Africa through M-Pesa, which celebrated its 15th anniversary in 2022. It is the region’s largest fintech platform, providing more than 58 million people with access to financial services in a safe, affordable and convenient way.

Our goal is to connect for a better tomorrow, using technology to improve lives, digitize critical sectors and enable inclusive and sustainable digital societies.

We are committed to reducing our environmental impact to achieve net-zero emissions across our value chain by 2040, while helping our customers reduce their own carbon emissions by 350 million tonnes by 2030. We are driving action to reduce device waste and meet our goal of reusing, reselling or recycling 100% of our network waste.

We believe in the power of connectivity and digital services to improve societies and economies, working with governments to digitize healthcare, education and agriculture to create cleaner, safer cities. Our products and services support the digitization of companies, especially small and medium-sized enterprises (SMEs).

Our Inclusion for All strategy aims to ensure that access to connectivity, digital skills and the creation of relevant products and services such as access to education, healthcare and finance leave no one behind. We are also committed to developing a diverse and inclusive workforce that reflects the customers and communities we serve.

For more information, please visit, follow us on Twitter @VodafoneGroup or connect with us on LinkedIn at

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